Making clothes and dressing people is an act of transformation.
I would like to compare this to acting. The minute the actor puts on his costume, walks onstage and starts to perform, he becomes a different person. In the same way, we transform ourselves when we put on our clothes in the morning.
Putting on powerful garments like the Goddess clothes can make people feel different about themselves. Choosing the right dress for the day is an act of empowerment. Goddess clothes certainly help to create an image of powerful well-being.
The clothes are made of authentic designs, strong fabrics and dyed in natural earth colors. The main objective is to make beautiful clothes for women next to a small range for men. Goddess clothes do not follow fashion trends but are a trend on their own. The art of the design, the choice of fabric and color and the production process add to a visually very recognizable garment. Goddess clothes stand out in the perception of the beholder, because of their uniqueness.
The Goddess collections are made by a Javanese family business in Bali consisting of the three brothers:
Sulhan Idris, Sofian Idris and Romli Idris,
their wives Nur, Yanti and their cousin Ronny.
Their close knitted community makes the production very personal.
Since 1993 Lies started working with Sulhan as one of his many clients consisting mostly of Latinos…
Gradually other clients left to produce in cheaper places.
For the last 21 years, Lies has stayed true to the company and invested machines and fabrics for the factory.
To make a nice garment for a good price is a great challenge when the overproduction of cheap fabrics and labor is abundant these days.